The first export shipment in 2005 was a complete disaster. By the time the containers of mushroom, grapes and okra reached the Middle East, much of the produce had rotted.
It would have broken the back of any budding exporter, but the Bharti-Rothschild FieldFresh joint venture survived the setback. And a fortnight ago, fortune seemed to be smiling on it when Prime Minister Manmohan Singh visited Ladowal village, near Ludhiana, to be shown its 300-acre model farm.
The visit was both an acknowledgment of the importance of the agriculture business as well as telecom major Bharti's ability to focus public attention on whatever it does.
So moved was the Prime Minister that he abandoned his prepared speech to speak extempore. "We need more corporates to enter farming for the creation of wealth," he said. That hope, at least, may take a little longer to fulfill.
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