How to set up a large start-up

   Think big, start small and scale up fast: it's every manager's dream.

   For Shikha Sharma, Managing Director of ICICI-Prudential Life Insurance Company, it was a challenge. Hiring people, opening branches and offices across the country, unleashing a media blitzkrieg, getting customers: She explains the strategy and the processes employed in founding a large start-up.
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