Rediff reports :
The total value of e-commerce activities within India has exceeded Rs 570 crore (Rs 5.70 billion) during 2004-05, according to a research conducted by Internet & Online Association of India, a not-for-profit Industry trade organisation.
The report estimates a 300 per cent plus growth rate during the next couple of years and has targeted a whopping Rs 2,300 crore (Rs 23 billion) worth of e-business conducted within the country by the year 2006-07.
The IOAI research report conducted in association with Cross Tab Marketing Services has tracked Internet user's proclivity for shopping online. The research was undertaken with a view to understand the profile, Internet usage, products purchased along with propensity to buy along with the nuances of shopping online with the shopper's affinity and aversions to online shopping.
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